Expression method of hand-painted illustration in food packaging design

Abstract

This paper introduces the concept, origin and expression form of hand-painted illustration, analyzes the application value of hand-painted illustration in food packaging design, and studies the application of hand-painted illustration in food packaging design from four aspects: history and culture, humor and interest, emotional expression and brand concept, which provides a reference for different types of food packaging design.

Keywords

• illustrations
• hand-painted illustrations
• food
• food packaging design