Influence of industrial design on competitiveness of enterprise product

Abstract

With the continuous improvement of industrial technology in the world and the intense competition in the marketing of globalization, the demand for diversified and complex products from enterprises provides an opportunity for research and development of industrial design. By tapping its trends and development prospects from a variety of angles, it recognized the significance of industrial design to the competitiveness of enterprise product more in-depth. This article puts forward to the necessity and importance of industrial design for the competitiveness of the enterprise products, in order to provide the theory basis for enterprise products about how to combine industrial design to improve competitiveness.