Analysis of Profitability of Commercial Dog Breeding Ventures in Thrissur and Ernakulam Districts of Kerala

Abstract

Kerala's commercial dog breeding enterprise is a promising one with the potential to reduce youth unemployment and provide a livelihood. However, the state lacks authentic information on factors affecting profitability of commercial dog breeding business. The present study was conducted to identify the association between factors that affect profitability of commercial dog breeding in Kerala. The study was conducted using an ex-post facto research design on 60 commercial dog breeding units selected randomly from Thrissur and Ernakulam districts of Kerala.Data collection was done using a pretested-structured interview schedule. Study revealed that years of experience, number of dogs reared, number of puppies born, cost of veterinary care, level of adoption and labour cost were correlated with profitability of commercial dog breeding enterprise.

Keywords

• Dog breeding; Profitability; Factors; Kerala