Reflexión sobre el consumidor en las industrias culturales

Abstract

The consumer has been a fundamental actor in the performance of the capitalism in the modernity. About this, these presences of the consumer are subject to the advertising seduction. On the other hand, this complex relationship between consumer and world is a topic for critics, research and conflict for the experts of the communication, advertising, culture and marketing.

Keywords

• consumidor, teoría crítica, tecnologías, modernidad, mercados, cultura,tecnoconsumidor.