Investigating the Role of Internal Marketing and Corporate Social Responsibility on the Intention to Leave the Job and the Mediating Role of Organizational Commitment in Isfahan Water and Sewerage Company

Abstract

This paper aims to investigate the role of internal marketing and social responsibility of the company on the intention to leave the job and the mediating role of organizational commitment in Isfahan Water and Sewerage Company. In terms of method, it is a descriptive-survey correlation with the nature of application and in terms of time it is cross-sectional. The statistical population of this study includes all employees of Isfahan Water and Sewerage Company from which 285 people were selected as the statistical sample using Cochran's formula. The research tools were four standard questionnaires for social responsibility, internal marketing, organizational commitment and intention to leave the job. To measure the validity of the questionnaires, the content method was applied. Also to determine its reliability, Cronbach's alpha was estimated which was 0.893. Data analysis was performed using Spss26 and Smart Pls3 software. Kolmogorov-Smirnov test was used to check the normality of the data and structural equation method was applied to test the hypotheses. The results showed that in Isfahan Water and Sewerage Company, social responsibility, internal marketing and organizational commitment have a significant effect on the intention to leave the job. But social responsibility and internal marketing do not affect organizational commitment; Also the results of the Sobel test showed that organizational commitment has no mediating role in the relationship between social responsibility and internal marketing with the intention to leave the job.

Keywords

• intention to leave the job
• internal marketing
• isfahan water and sewerage company
• organizational commitment
• social responsibility