Platform sub-imperialism

Abstract

This commentary explores Brazil's role in Latin American platform capitalism, integrating Ruy Mauro Marini's theoretical framework with contemporary studies of platform capitalism. It examines the connections between Latin American platforms, overexploitation, and data accumulation, leading to the concept of platform sub-imperialism: The emergence of certain Southern countries as platform sub-imperialist powers, acting as regional centers of data and capital accumulation through the expansion of their platforms into neighboring countries. This positioning constitutes an intermediate state between hegemonic nations and “digital colonies” in the international division of platform labor, data accumulation, and technological dependency.