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Zakupy online – wybrane aspekty związane z decyzjami klientów

Ekonomiczne Problemy Usług. 2016;122 DOI 10.18276/epu.2016.122-30

 

Journal Homepage

Journal Title: Ekonomiczne Problemy Usług

ISSN: 1896-382X (Print); 2353-2866 (Online)

Publisher: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego

LCC Subject Category: Social Sciences: Commerce: Business: Marketing. Distribution of products | Social Sciences: Finance

Country of publisher: Poland

Language of fulltext: English, Polish

Full-text formats available: PDF

 

AUTHORS


Anna Lemańska-Majdzik (Politechnika Częstochowska)

Klaudia Smoląg (Politechnika Częstochowska)

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 26 weeks

 

Abstract | Full Text

The development of information and communications technologies, in particular the development of the Internet, has had a significant impact on the functioning and business activity of numerous organisations. For many years, we have been observing development of e-commerce, where various forms of relationships between suppliers and customers occur. Creation of new forms of cooperation and implementation of business, social and economic activities have an impact on customer behaviour and determine their conduct. The aim of this paper is to characterise selected aspects connected with purchasing goods and services online. It presents results of the author’s studies connected with making decisions about the purchase of goods and services online.