Ambivalências (Feb 2016)
MAX GLÜCKSMANN: SUS PRIMEROS PASOS EN LA “CASA LAPAGE”. DESCUBRIENDO AL PIONERO DEL CINEMATÓGRAFO
Abstract
This article is part of the results of research project. We investigated the Buenos Aires city’s cultural industries from the early twentieth century and the end of the begin of War World Second. In this context, my interest is to observe path of a pioneer of show industry, photographer, director, producer, distributor, etc., the busissman Austrian Max Glücksmann. Along the transformation that lived the city of Buenos Aires since the late nineteenth century and beginning of the twentieth century and changes the technique appeared intuitive immigrants, busissman and seeking a commercial return built the entertainment market in Argentina. This paper attempts to give keep up with the first steps of Glücksmann, an immigrant such as employee Lapage Photography house that was in the center of Buenos Aires, soon pasar to be his manager and culminate as the owner of it. And from this space, in the course of the twentieth century to become one of the entrepreneurs of the cinematography and the record industry in Argentina. For this, we will use of graphic sources of the time trying to make a reconstruction of the cultural circuit where developed. As also noted the growth of the city, the locals begin to circulate and appearing as potential consumers of different products. From the observation of the marketing methods such as advertising, and analyzes of how was organized the House Lapage, identify as Max Glüscksmann becomes manager of trade and look at the itinerary of decisiones he took and how they helped to shape the entertainment market of the city of Buenos Aires.
