Інтегровані комунікації (Dec 2017)
Сommunicative strategy of Kyiv: required need and main principles of formation
Abstract
Communication between local governments and the public is an important component of democratic development of the state, formation and development of civil society and socially and politically active citizens. The Revolution of Dignity in 2014 activated the Ukrainian society, encouraged the emergence of new active local communities, which until then were almost not represented in the political life of the state and in fact were not involved in the process of preparing and making managerial decisions at all levels of public life. A breakdown in the established system of relations between local authorities and the public is taking place, which gives a powerful impetus to find the new models of interaction and active involvement in the decision-making process on local development of socially active citizens, public associations and social groups. In this context, the need to build an effective system of interaction and to provide local government with effective public relations, introduction of the European standards of communication “power-society” is extremely relevant, because they are the esssencial factors in legitimization of management decisions ensuring creation of conditions for real participation of the population in formation and implementation of state policy, especially in the field of local self-government. The article examines the issues of development of social institution of communication with civil society that is new for the Ukrainian society, state and local self-government bodies aimed at providing communication with local communities and creating conditions for their real participation in solution of local problems, specifying definitions, principles and rules of institutional analysis, working out the evaluation criteria system of efficiency of strategic models of communication with civil society that is used in local self-government bodies.
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