Redes sociais, ciberativismo e grupos marginalizados: reconhecimento do campo a partir da teoria Folkcomunicacional

Abstract

To broaden the scope of Folkcommunication studies in the age of technology mediated information is our research manifesto premise, based upon recognizing emerging and subordinate cultures manifestations and the performance agents that give visibility to them through social networks and thus imprint their influence upon social groups and mold social behavior. Therefore, by identifying marginalized groups organized by cyber activism, we explore the conceptual foundations of the contemporary debate on intersubjectivity, social memory, identity, gender, sexuality, cultural diversity, “social imagery”, language and discourse with special focus in decoloniality theories that may be interpreted by means of Folkcomunnication, understood as a mediator between mass communication and popular cultures. By exploring this field, we also delineate some guiding premises for interdisciplinary research, necessary to fully comprehend these phenomena. The representation expressed in social networks, the freedom of expression and the wide flow of information, despite of the hegemonic culture reactions, signal with an augmented visibility on behalf of these groups.

Keywords

• folkcomunication
• cyber activism
• citizenship
• social networks
• social inclusion