Theoretical Reflection on Meaning Production of Media Discourse in Intercultural Communications

Abstract

Media discourse in the context of intercultural communications is an important channel that countries and cultures use to communicate. It is also a process of meaning interpretation and knowledge production, which exerts a great impact on the establishment of the world’s cultural order. This paper discusses media discourse in intercultural communications theoretically from the perspective of knowledge production, media dialogue and meaning construction. It is suggested that an effective ideographic mechanism be developed and improved, and the essential meaning of Chinese culture be initiatively exported and integrated into a knowledge system of cognition and understanding about the world to promote the understanding and exchange between China and other countries and to help create an equal and reasonable world cultural order.

Keywords

• media discourse
• meaning construction
• knowledge production;
• dialogue