Analysis of Choice Behavior of Tourist Transportation Mode in Xiamen

Abstract

Tourism transportation is the foundation and necessary condition for the development of tourism. Tourism transportation has a profound impact on the development of local tourism economy. Both sides complement each other and promote together. For one thing, a well-developed tourism transportation network can attract more tourists to visit and accelerate the development of the tourism industry. For another, the development of the tourism economy will counteract the construction of the tourism transportation network. This paper selects Zhongshan Road in Xiamen City to conduct a questionnaire survey to analyze the choice behavior of Xiamen’s tourism transportation mode.