Oriental Studies (Dec 2020)
Epigenesis of Mass Media in the Bashkir ASSR: 1950s – 1980s.
Abstract
Introduction. The article examines the development of Soviet mass media between the 1950s and 1980s through the example of the Bashkir Republic. Goals. The paper seeks to show the mentioned period was characterized by the most consistent and qualitative development of mass media. To facilitate this, the following objectives be tackled: analysis of the gradual development of television, radio and newspapers; identification of differences in the development of mass media; clarification of common features inherent thereto. Materials and Methods. The work analyzes archival materials, and employs methods of historicism, synthesis, alternative, and multidimensional approach to study the problem; the problem-chronological principle proved as instrumental. Results. The paper shows the then difficulties in radio, television and print media, and the measures taken by local party and Soviet authorities to improve the material, technical and personnel aspects, eliminate the problems of ‘feedback from the population’; the latter’s participation in the preparation of programs and publications. The article pays attention to the policy of the Soviet state aimed at supporting the republic’s print media, expanding the network of television and radio broadcasting, in particular, allocation of budget funds for the construction of new relay lines, repair of existing ones, and improvement of the network of service organizations, etc. This resulted in that the whole territory of the republic got covered with mass media networks. It also facilitated broader propaganda and agitation, faster distribution of information about changes at national and regional levels, creation of the illusion those media sources were essentially democratic. The work describes the reform of the media, introduction of new programs, and related changes in political censorship. Scientists, public and party figures, writers, poets — the population — took an active part in the preparation of programs and publications. This increased completeness and distribution levels of the media. However, during this period people still tended to keep an eye on the policy of the Party / state, and censorship of topics was as actual, which made the participation of Bashkir ASSR’s residents in that work somewhat illusory, although it did successfully expand (and strengthen) all ties between an individual — and the republic, city, or factory he / she worked at. The mentioned years witnessed a high demand for discussions over technical innovations, new methods of work, development of social infrastructure and housing, exchange of experiences between the Bashkir ASSR and other Soviet republics. Therefore, in those years, the number of documentaries, radio programs ‘from fields’ and ‘from workshops’ — and readership circulation — significantly increased, new printing agencies were established both in urban and rural areas. Conclusions. The paper concludes that despite all travails and vicissitudes it is in the 1950s – 1980s that mass media achieved their maximum social comprehensiveness and breadth.
Keywords
