ABBREVIATIONS IN THE LANGUAGE OF MODERN MASS MEDIA

Abstract

The objective of the article is to identify the features and characteristics of currently existing types of abbreviation as an integral part of the language of modern media. The main content of the article is the analysis of the reasons for the development of this type of word formation. The conducted analysis allows to conclude that the language of modern media is characterized by high capacity, conciseness, informativeness, which leads to the wide functioning of abbreviations. The media actively create and use new types of abbreviations. The article presents examples of abbreviations. The results of the research may be used for further study of the abbreviation as a productive type of word formation, identification of trends in the development of the language of modern media. The article is addressed to researchers-philologists, graduate students, students interested in studying and identifying tendencies in the development of the modern Russian language.

Keywords

• abbreviation
• mass media
• language of mass media
• word formation