Mobile Social Networks in Times of Uncertainty and Their Alternatives in Companies

Abstract

The objective of the research was to identify the business conditions for the use of social networks through mobile devices, in times of a pandemic caused by COVID-19. The research was developed under the quantitative methodology approach, within a cross-sectional study and not experimental, structured formats such as interview, survey and the information triangulation mechanism were used. Among the main results, the successes and mistakes in the use of social networks and mobile devices are identified, as well as their determining factors of success as a contribution to organizational consolidation in times of pandemic. It is concluded that the strategies and organizational plans have been left without a floor due to the uncertainty, the situation of the companies that seek innovation to emerge from the crisis is contrasted with the group of companies, which do not find the way to assume the present challenges.

Keywords

• estrategia
• medios sociales
• organización
• pandemia
• tecnología adecuada.