Application of Porter's Diamond competitiveness on tourism in Bosnia and Herzegovina

Abstract

Accelerated industrial and technological development, the expansion of tourism trends and in general the trends that characterize the process of globalization harden competition in the tourism market. It is therefore necessary to continuously monitor the state of the tourism economy and its competitiveness, both through the implementation of appropriate models and through quantitative assessments. This paper, through three interrelated sections, sublimates the theoretical reflection and empirical significance of Porter's diamond of competitiveness, a model that has wide application. The subject of this paper is to examine the degree of correlation between economic competitiveness analyzed through the Porter Diamond competitiveness and tourism competitiveness of Bosnia and Herzegovina. The aim of the paper is to make a composite quantitative assessment on the basis of real data from the general state of the BiH tourism industry. The data needed for the work were collected by the desk method, with exel program data processing. The method of analysis and synthesis, as well as the method of comparison for the needs of comparing the ranking of global and tourist 1 competitiveness for a selected circle of countries, has been used. For the same purpose, a statistical analysis of the Spearman coefficient of correlation of rank was used, which sought to establish a correlation between the ranged data.

Keywords

• competitiveness
• porter's diamond model of competitiveness
• bosnia and herzegovina