Innovation Potential of Social Capital in Tourism during the Pandemic of COVID-19

Abstract

The article explores the Slovenian perspective on cooperative networking as a potential for the development of Slovenian tourism. In the competitive times, paradoxically, cooperation between actors in any given field is needed, in order to increase the overall competitiveness of a country in the specific field. However, research indicates that in the case of Slovenian tourism there are two distinct groups. On the one hand, there are actors who are strongly dependent on cooperation and are well aware of it and, on the other hand, there are self-sufficient actors who see the development of integral tourist products as unnecessary or potentially even harmful for their particular interests. Innovation potential and development of social capital are especially important in the perspective of the COVID-19 pandemic and its influence on society as well as on tourism industry in the future.

Keywords

• slovenia
• tourism
• social capital
• integral tourist products
• covid-19