El vino de Rioja y su expansión desde la posguerra hasta 1970: Antonio Larrea, el hombre decisivo

Abstract

This paper presents the reasons that allowed the understanding of the expansion of the world of Rioja, the origins of the quality conquist, the worldwide market presence and the evolution of the concept “wine culture”, through the works of Antonio Larrea, the man that directed the main Rioja institutions between 1944 and 1971, and who approached with decision the challenges to arrive to the Qualified Designation and to the great success of the “Rioja model”.

Keywords

• vino de rioja, antonio larrea, estacion enologica de haro, consejo regulador de la doc rioja, historia del rioja,