Professional ethics - An overview of literature and an investigation on students' perceptions

Abstract

Undergraduate thesis is a requirement in majors, including the major of business. In order to diversify research topics and methods, research methods from different paradigms should be introduced and disseminated broadly. The purpose of this article is to introduce approaches to qualitative research methods to conduct undergraduate thesis in business major. It begins with introducing main characteristics of qualitative research and answer to the question ‘When to use qualitative research?’. Then, qualitative research methods and needed skills are presented to provide a comprehensive view to readers as to the feasibility to implement those methods in undertaking research in the degree of undergraduate.

Keywords

• nghiên cứu định tính
• vấn đề nghiên cứu
• mục tiêu nghiên cứu
• mô tả
• phỏng vấn
• quan sát