Protocol: Entrepreneurship in the area of Marketing. Comparing PBL vs active lectures

Abstract

This protocol presents a research process which aims to analyze the impact of an active learning model on entrepreneurship of university students of Marketing. First, a learning model is proposed which allows to jointly conducting the content of different subjects and which provides an integrated vision of Marketing. Subsequently, the concept of entrepreneurship is defined and a measuring instrument is mentioned. Through this instrument the information needed to analyze to what extent the new learning model promotes students’ entrepreneurship is gathered. Finally, several possibilities to perform the data analysis are presented.

Keywords

• Protocol
• Marketing
• Entrepreneurship
• Active Learning
• PBL
• Project- Based Learning
• Teacher-Centered
• Lectures
• Protocolo
• Marketing
• Capacidad Emprendedora
• Aprendizaje Activo
• ABP
• Aprendizaje Basado en proyectos
• Lección magistral