DIGITAL-TECHNOLOGIES IN THE SYSTEM OF TRADITIONAL INSTITUTIONS OF POWER: POLITICAL POTENTIAL AND CONTEMPORARY CHALLENGES

Abstract

This work is devoted to the analysis of challenges associated with the introduction of digital technologies into contemporary political practice. The article analyzes the potential of Big Data technologies in relation to the functioning of traditional institutions of power, identifies the key problems associated with the formation of negative scenarios of social and political development in the conditions of digital inequality and global digital control. The paper concludes that modern reactive models of political management do not allow effective adaptation of traditional political systems to the intensive paradigmatic and technological changes in the Internet space.

Keywords

• the Internet
• Big Data
• digital inequality
• digital Panopticon
• political management