PERAN PRAKTIK LEAN, STRATEGI MANAJEMEN INOVASI DAN ORIENTASI LINGKUNGAN PADA KEBERLANJUTAN ORGANISASI MELALUI MANAJEMEN RANTAI PASOKAN HIJAU PADA INDUSTRI E-COMMERCE DI INDONESIA [THE ROLE OF LEAN PRACTICES, INNOVATION MANAGEMENT STRATEGIES AND ENVIRONMENTAL ORIENTATION IN ORGANIZATIONAL SUSTAINABILITY THROUGH GREEN SUPPLY CHAIN MANAGEMENT IN THE E-COMMERCE INDUSTRY IN INDONESIA]

Abstract

Green supply chain management (GSCM) is an initiative that is growing in popularity across organizations. The e-commerce industry, which is currently growing rapidly, has triggered the activities of the logistics industry to also grow and have an impact on the environment. This study aims to study the role of lean practices, innovation management strategies and environmental orientation on organizational sustainability through green supply chain management in the e-commerce industry in Indonesia. This study uses a sample of 115 respondents with managerial level from the four largest e-commerce companies in Indonesia with the assumption that a population of 362 people is processed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of this study indicate that directly, innovation performance has no significant effect on green supply chain (0.309 1.65), environmental orientation has a significant and positive effect on green supply chain (2.757 1.65), and orientation the environment has a significant and positive effect on sustainable performance through green supply chains (2.376 1,65), orientasi lingkungan berpengaruh signifikan dan positif terhadap rantai pasok hijau (2,757 1,65), dan orientasi lingkungan berpengaruh signifikan dan positif terhadap kinerja berkelanjutan melalui rantai pasok hijau (2,376 < 1,65) pada industri e-commerce di Indonesia.

Keywords

• green supply chain management
• lean practices
• management strategies
• environmental orientation
• organizational sustainability