A discrete choice experiment to evaluate the interest of Piedmont region citizens on MaaS

Abstract

Recently an increasing number of goods and services tends to be offered as a service, of which one of the most promising is mobility. The Mobility as a Service (MaaS) paradigm provides the integration of most of the mobility services available within an urban/rural area in a single subscription. The interest of Piedmont Region citizens towards MaaS is investigated through a certain number of choice situations (DCE – Discrete Choice Experiment) in which the respondent must select an alternative from the given set, based on the characteristics of each alternative. To complete the survey, a number of classic questions (multiple choice and open-ended questions) is also submitted.The goal of the surveys is to understand the perception towards MaaS and identify the relevance of each modal alternative, to better design the composition of mobility bundles.The research showed that Piedmont citizens are strongly interested in MaaS solutions and that bundles with highest interest include Local Public Transport (LPT) as a base, with sharing services (car, bike, scooter) in urban areas and car rental or car-sharing in suburban areas.

Keywords

• Mobility as a service (MaaS)
• Discrete choice model (DCM)
• Stated preferences, Revealed preferences, Willingness to pay
• Public transport