Budgeting marketing activity of higher education institutions

Abstract

This article examines the types of budgets in accordance with the maturity budget, the features and specific sides of budgeting process marketing activity of higher education institutions. The analysis of positive and negative sides of the two methods of budgeting is held. Examples of marketing budgets for higher school are shown

Keywords

• маркетингова діяльність
• ВНЗ
• бюджетування