Economics and Culture (Dec 2024)
Film Policy and Film Production: The Potential of Baltic Co-Productions and New Film Fund
Abstract
The film industry can be considered the most important in creative industries since it possesses the characteristics of industrial organization, a high degree of demand uncertainty, contractual agreements, and business practices. What is more, the film industry strongly influences the other sub-sectors, because of the broad-based advantages that it delivers in terms of employment and economic growth. On the other hand, the economic value of creative industries does not arise from their relative contribution to economic value, but from the co-ordination of new ideas and technologies thereby influencing change in economic and cultural processes. Since European film industries are fragmented, there is a constant need to rethink possible model for their continuous growth. This is especially relevant in the context of smaller film industries in Europe such as in the Baltic States, because their budgets for film production are relatively small compared to bigger film industries. Therefore, in order to foster new industry development, which would also reflect the regional context of the Baltic States and its location strengths, the potential of co-productions - mission-economy approach is proposed as it emphasizes market co-creation, co-shaping, partnerships between business and public sector and other managerial and technological innovations.
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