پیکره (May 2022)
Frequency Analysis of Iranian Colors in Graphic Posters with the Theme of Iran
Abstract
Problem Definition: Relatively speaking, there are elements or phenomena in the universe whose origin, use, repetition, and representation have caused the formation of collective memories, and in their light, a sense of belonging or identity has been formed. One of these elements is color, which may be attributed to a group or a nation within a certain or wide range in a non-written form, regardless of whether the subject is right or wrong. Graphics, as a visual medium from form and color, conveys various subjects; thus, cultural issues and national culture can also be a part of it. To address this issue, the present research aims to find the answer to the following questions: (1) "what are the most frequent colors related to Iran in graphic posters with the theme of Iran or culture?" and (2) "What are the possible reasons for these colors?".Objective: Knowing Iranian intangible symbolic elements and better understanding different variants of Iranian visual culture are the main goals of this research.Research method: In this research, data were collected using library resources, databases, and visual graphic evidence. Then, using the method of visual content analysis, by collecting color samples from posters related to Iran in a pseudo-statistical manner, the most frequent colors were identified and then described and analyzed.Results: This study showed that to represent the Iranian color, except for the corporate color and the official flag, Iranian graphic designers referred to the colors related to their culture, which are often derived from cultural and artistic products, handicrafts, the color of the climate and ecosystem, traditional arts, Iranian-Islamic architecture, calligraphy, and the like. They also reproduced a spectrum of these colors in their work for Iran-related topics. Among these, the most frequent colors associated with Iran are the color spectrum of lacquered red, bright yellow, and brick red, as well as turquoise blue.
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