MICE INDUSTRY INFLUENCE ON ACTIVISATION OF BUSINESS ACTIVITY

Abstract

Global tourism market exposed the internationalization is forced to produce modern strategies, offering consumers innovative forms of tourism. Issues of the business communications, requirement of the continuous of business participants’ interaction, formed a new ways of thinking in the tourism industry evolution: business tourism development. The article reveals the concept of international business tourism. Influence on the factors determining the international business travel market trends, is relevant for the modern segment of the global economy. One of these factors contemporary world tourism market is the internationalization of business structures activity.The purpose is to justify the strategic orientations and effective operation of institutional arrangements of MICE-industry due to the global transformational changes to enhance the internationalization of business activity business structures.Methodology of the research was to systematic analysis of national and regional components of the tourist services market in the course of which have been identified and described systematically factors as contributing and negative influence on the economic integration processes of business tourism.Comprehensive review of the totality of the processes associated with the regional market of business tourism, allowed to develop a number of actual recipes that make it possible to achieve significant practical results. One of these tools is a public-private partnership, that allows strengthen trust between the government and business representatives in the regional level.Formulated conclusions and practical recommendations for the business structures activity development can be applied in the regional, national and international business travel market.

Keywords

• internationalization
• business tourism
• business-structure activity