CASE STUDIES OF CROSS-BORDER CO-OPERATION IN EUROPEAN TOURISM – PERSPECTIVES AND CHALLENGES FOR THE CROSS-BORDER REGION BUCOVINA/OBLAST TSCHERNIWZI

Abstract

The article focuses on success factors and management models in destination management for cross-border co-operation in tourism. The method is based on literature research, case-studies in European cross-border-regions and descriptive.

Keywords

• concept of imaginary geography; destination management; cross-border areas and tourism
• stakeholder management; collaboration
• networking and partnerships in tourism; competitiveness of destinations