Entre marketing rituel, concurrence médiatique et gouvernance urbaine: les économies morales en transformation de la fête du Sacrifice (Kurban Bayramı) à Istanbul

Abstract

Based on a fieldwork conducted in 2014 in Istanbul before, during and after the Kurban Bayramı (3rd-7th October), this article explores the transformations of the Feast of the Sacrifice, through the crossed examination of its media and advertising image, its commercial and humanitarian uses, and its institutional management in urban space. This case study puts the accent on the intermingling of religious belief, economy of gift, urban governance and globalized capitalism in the contemporary practices of sacrifice, questioning the different kinds of normativities (religious, social, economic, political but also sanitary or technical) involved and often competing about the ritual.

Keywords

• sacrifice
• ritual
• religion
• Istanbul
• urban