Application of selected marketing and logistics methods in the Czech Republic

Abstract

The main aim of the paper is to analyze the level of application of selected marketing and logistics methods in different types of companies. The result of the analysis is a description of the current situation in companies operating in the Czech Republic. In the first stage, relevant information sources from the field of logistics and marketing were analyzed. Data collection was carried out in the form of a questionnaire survey in the second stage. In the third stage, the data were processed, and the results were interpreted using descriptive statistics methods. At the end of the paper, the results and the identified limits are formulated which must be taken into account in their interpretation.