Maketingu Janaru (Dec 2018)

Kazuyo Ando (2017). Word of Mouth on Consumer Decision Making: Persuasion Process Approach. Tokyo: Chikura Shobo. (In Japanese)

Satoru Shibuya

Affiliations

Satoru Shibuya: Professor at Faculty of International Social Sciences, Gakushuin University

DOI: https://doi.org/10.7222/marketing.2018.045
Journal volume & issue: Vol. 38, no. 2
pp. 119 – 121

Abstract

No abstracts available.

Published in Maketingu Janaru

ISSN: 0389-7265 (Print); 2188-1669 (Online)
Publisher: Japan Marketing Academy
Country of publisher: Japan
LCC subjects: Social Sciences: Commerce: Business: Marketing. Distribution of products
Website: https://www.j-mac.or.jp/mj/

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