Assessment of investment appeal of industrial enterprises

Abstract

Expansion of the completeness of examination of the investment appeal of the enterprises considering all set of interests of the specific investor in an integral indicator, and providing sufficiency of reliability represents an actual task. On the basis of refining of the concept “investment appeal of the enterprise” the economic-mathematical model of an assessment of investment appeal of industrial enterprises providing possibility of step-by-step selection of options of forming of its investment image at decrease in the risks decision making corresponding to interests of the specific investor is developed. Methodical approach, the implementing its algorithm and the software product at the choice of options of forming of investment image or a choice of investees with the subsequent assessment of attractive options and receipts of the aggregate result which is most corresponding to preferences of the specific investor is developed. The practical recommendations about a choice of acceptable ranges of change of critical parameters of an integral indicator for the recommended assessment model allowing to prove decisions on the accepted options on management of investment appeal of the enterprises or the chosen investees are developed.