The Role of Data Visualization in the Finance – The Case of Publicly Listed EdTech Companies

Abstract

This study explored the application of data visualizations in finance, focusing on publicly listed EdTech companies from the New York Stock Exchange (NYSE) and NASDAQ. By adopting a qualitative approach combining literature review with document analysis, the study has revealed a limited use of graphical items in 10-K reports of these companies. Most visualizations are used to illustrate cumulative shareholder returns over specific periods and use the major indexes for comparison purposes. The financial information platforms like Yahoo Finance and Google Finance provides to investors advanced, interactive data visualizations features such as Bollinger bands visualizations that meet the requirements of sophisticated investors and traders. There are potential benefits of integrating more graphical elements in official financial reports to improve data comprehension, interpretation, and investment decision-making

Keywords

• data visualization
• edtech
• financial reporting