FACTORS AFFECTING AGRIBUSINESS COMPETITIVENESS OF PINEAPPLE (ANANAS COMOSUS L. MERR) IN PEMALANG REGENCY, INDONESIA

Abstract

This study were aims to (1) analyze the potential production and profitability of pineapple farming in Pemalang Regency, (2) analyze the factors affecting pineapple production, (3) analyze comparative advantage, competitive advantage and the impact of government policies of pineapple agribusiness system in Pemalang Regency. The location was conducted in Belik District, Pemalang Regency. Survey method was used in this research using questionaire. Research area was chosen purposively in Belik District based on it has highest Pineapple production in Pemalang regency. Sensus method was employed for choosing among 50 respondents. Active members of farmers’ group in Belik District were choosen for respondents. Data were analysis to identify potential production, profitability, and competitiveness analysis. The data analysis techniques used were profit analysis, production function analysis, competitiveness analysis. Result of analysis shows that pineapple farm in Pemalang regency had mediate production amounted to 0,51kg/leave/year. It was equal production of 13.221,45kg/4.708 m2 with R/C ratio of 3,41 and probability value of 5,40%/month. The result was higher than interest rates of 0,46%/month. It can be said than pineapple farm in Pemalang regency was feasible. Meanwhile, production factors (namely: farm size, number of farm labour, seed, ethrel, fertilizer, chemical fertilizer, experience in farming system dan harvesting period) had significant effect toward pineapple farm simultaneously in a year. Moreover, In farm size, number of farm labour and harvesting period had significant effect toward pineapple farm. In addition, fertilizer and chemical fertilizer, ethrel and experience in farming system had not significantly effect toward pineapple farm. Pineapple farm had strong competitive ability as indicated by PCR and DRCR value of 0,26 and 0,15, respectively. NPCI value of 0,52 shows that it had impact on farmer’ tradability. NPCO value of 0,56 show that there was lack of impact on government policy toward farmer’ output. Moreover, government policy of input and output on pineapple farm had not been achieved positive effect toward income of pineapple farmers in Pemalang Regency.

Keywords

• agribusiness
• farming
• policy
• pineapple