TEHNOLOGIA CA INSTRUMENT SOFT POWER – CAZUL CHINEI

Abstract

The ability to innovate is by itself a source of soft power. For a particular country, innovative and quality technologies and technological products are a source of external admiration and self-confidence for its own citizens. The de facto country brand has always been built around technology as far as it has the ability to self-perpetuate and enter the daily life of the external audience with the notable condition that said technology is positively and consciously associated with a particular country.

Keywords

• international relations
• branding
• cultural diplomacy