THE POTENTIAL DEVELOPMENT OF LEADING FRUIT COMMODITY AGRIBUSINESS IN SAMARINDA CITY OF EAST KALIMANTAN, INDONESIA

Abstract

The potential and strategy for developing fruit commodity agribusiness that can be developed on an urban scale, especially in the Samarinda City area, needs to be learned. This is to improve the horticulture competitiveness, which drives increase in production, market access and export supported by sustainable and environmentally friendly cultivation, as well as increasing the product added value for the farmers’ welfare. The aim of this study is to determine the leading fruit commodity agribusiness development potential in Samarinda City by identifying the most appropriate types of fruit crops to be developed according to urban conditions, and formulating a model of fruit commodity agribusiness development strategy based on the appropriate type of commodity. The research location was intentionally determined (purposive). The research method used was descriptive method. This study used Location Quotient Analysis as an analytical tool to determine leading fruit commodities in Samarinda City and SWOT analysis to identify factors and development strategies. The results showed that Samarinda City has the potential to develop leading agribusiness fruit commodity, namely Melon, Durian, and Papaya. Some alternative development strategies are: developing fruit commodity areas and centers, increasing fruit production, increasing farmers’ knowledge in using digital market (online marketing), developing garden tourism (agritourism), expanding marketing networks, empowering farmer institutions, and developing household-scale fruit cultivation businesses.

Keywords

• fruits
• location quotient analysis
• swot analysis
• development strategy
• samarinda city