EVOLUTION OF LOGO GRAPHICS IN THE ORGANIZATIONAL IDENTITY

ADOCHIEI Ion

Journal of Industrial Design and Engineering Graphics (Jun 2011)

EVOLUTION OF LOGO GRAPHICS IN THE ORGANIZATIONAL IDENTITY

ADOCHIEI Ion

Affiliations

ADOCHIEI Ion: graduate student at University Politehnica of Bucharest, Department of Descriptive Geometry and Engineering Graphics

Journal volume & issue: no. 6

Abstract

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This paper presents the evolution of logo graphics side by side with the brand that it represents and the perception of the target audience. It will show the importance of the logo in the organisational identity and marketing strategy.

logo, branding, brand evolution.

Published in Journal of Industrial Design and Engineering Graphics

ISSN: 1843-3766 (Print); 2344-4681 (Online)
Publisher: SORGING
Country of publisher: Romania
LCC subjects: Technology: Building construction: Architectural engineering. Structural engineering of buildings; Technology: Engineering (General). Civil engineering (General): Engineering design
Website: http://sorging.ro/jideg/

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