Money That Matters: Coins, Banknotes, and Mediation in Tanzanian Prosperity Ministries

Abstract

Based on long-term ethnographic research in Tanzania, this article contributes to existing scholarship on adaptations and modifications of the so-called gospel in African contexts. I show how the Prosperity Gospel has taken shape in an environment of intense religious/spiritual/medical competition and, not least, of widespread cultural concerns with the moral legitimacy of wealth generated through alliances with spiritual forces. However, I also argue that a deeper understanding of the ways in which the Prosperity Gospel has become contextualized can be reached by moving beyond a focus on cultural concerns with wealth and paying close attention to the exuberance of meanings attributed to money in its most concrete and tangible form, coins and banknotes, as well as to the religious/ritual practices involving money that such meanings inspire. I pursue my analysis by zooming in on two areas where cultural understandings of money as exceeding its materiality and its use value are prevalent: the use of powers of witchcraft to extract money from others and the practice of bride wealth. Whereas the first has to do with understandings of material money as imbued with spiritual powers, the second can be seen as an example of a gift economy, since money given by a groom to his parents-in-law by virtue of containing parts of his soul or his essence becomes the foundation of a relationship of mutual respect between them. In the last part of the article, I show how both understandings are entangled with Prosperity teachings and inform ritual practices involving material money.

Keywords

• Tanzania
• Prosperity Gospel
• Pentecostalism
• witchcraft
• mediation
• contextualization