Cross-national analysis of wellness tourism concepts, tourists’ motivations and service preferences

Abstract

The following text is based on the lectio praecursoria presented at the defence of the doctoral dissertation “The market perspectives of wellness tourism: A multiple case study” which was publicly defended on June 7, 2023, at Joensuu, University of Eastern Finland. The full version of the dissertation can be found at https://erepo.uef.fi/handle/123456789/29639.

Keywords

• Wellness tourism
• wellness concept
• wellness tourist motivation
• marketing
• service preference
• cultural differences