Consumer behavior of the student’s parents of sports schools in field hockey as a matter of marketing analysis

Abstract

At the moment the problem is updated business development in sports schools, and therefore, the focus is the analysis of consumer behavior of parents (legal guardians) of children engaged in paid sections Bandy. The article presents the results of studies on the views of parents in relation to visits paid and free classes, motifs consumption of paid employment and consumer segmentation.

Keywords

• consumer behavior
• entrepreneurship
• paid sports and sports services
• sports school
• segmentation
• marketing
• consumption motives