NEW YEAR’S ADDRESS BY THE HEAD OF STATE TO THE NATION IN THE STRATEGIC ASPECT (BASED ON THE NEW YEAR’S ADDRESSES BY FRENCH PRESIDENTS)

Abstract

The article investigates such a genre of political discourse as the New Year's address by the head of state to the nation, and also identifies its distinctive features and strategic potential. The genre of New Year's address belongs to the ritual genre, however, it has much in common with the genre of congratulations. In the genre of New Year's address, form dominates over content, performativity and fatigue – over informational content. The results of the study showed that French presidents use strategies of emotional and evaluative impact (tactics of addressing the addressee, tactics of gratitude, tactics of unity, tactics of taking into account the addressee's values, tactics of glorifying his own country, tactics of creating an image of a "super enemy") and information strategies (tactics of summing up and forecasting tactics). The research results can be used in the course of lectures on French country studies.

Keywords

• communication
• political discourse
• communicative strategies and tactics
• communicative goal
• коммуникация
• политический дискурс
• коммуникативные стратегии и тактики
• коммуникативная цель