An Empirical Study on the Satisfaction Level of National and International Tourists towards Natural Attractions in Kurdistan .

Abstract

This study assesses the satisfaction level of national and international tourists towards natural sightseeing spots in Kurdistan Region. The study employed structured questionnaires administered personally to 312 tourists who visited the region. After applying the statistical tools of Cronbach alpha test, Descriptive statistics, Cluster analysis, Chi-square analysis and Correspondence analysis on the collected data, results revealed that the People factor is the most important factor influencing satisfaction of tourists towards their tourism experience in Kurdistan Region. This was followed by accommodation and food, climate and image, expenses and facilities. Furthermore, the level of satisfaction is significantly associated with the gender of travelers, the type of tourism and origin of tourists and it was found not be associated with either age or education.

Keywords

• Satisfaction
• tourists
• people factor
• natural attractions
• Kurdistan Region