Aspect-Based Sentiment Analysis of Online Marketplace Reviews Using Convolutional Neural Network

Abstract

Most online stores provide product review facilities that contain responses to a product. The number of reviews makes it difficult for potential customers to make conclusions, so that sentiment analysis is needed to extract information from these reviews. Most sentiment analysis is done at the document level, so the results were still lacking in detail because the classification is based on the entire sentence or document and does not identify the specific aspect discussed. This research aims to classify aspect-based sentiments from online store reviews using the convolutional neural network (CNN) method with the extraction of features using Word2Vec. The dataset used is Indonesian review data from the site bukalapak.com. The test results on the built system showed that CNN's method of Word2Vec feature extraction has a better score than the naive bayes method with an accuracy value of 85.54%, 96.12% precision, 88.39% recall, and f-measure 92.02%. Classification without using stemming preprocessing on the dataset increases the accuracy by 2.77%.

Keywords

• aspect-based sentiment analysis
• convolutional neural network
• online store