https://alijtihed.univ-tam.dz/wp-content/uploads/2021/05/alijtihed-mag-030-art-029.pdf

Abstract

This study aims to find out the level of satisfaction in terms of the meals (prepared by the Catering branch of the company AIR ALGERIE) to the needs and desires of customers on Tamanrasset - Algiers flights, and is it acceptable in terms of content and appearance, and if it meets the specifications for global competition, and gives the suggestions for improvement of the customers Meal Service. To answer these questions, a field study was carried out on a group of 259 customers, by selecting an involuntary random sample, where a questionnaire was distributed to them. The study used the SPSS package program to process and analyse this data, which finally concluded to: 1- The meal service offered by the Catering branch of AIR ALGERIE does not meet the needs of customers, of customers indicated that the content according to the following indicators (sufficiency and diversity, food value, taking into account of people with chronic diseases) do not meet the needs of customers, and also in terms of the external form of the meal, the customers declared that it does not meet their needs in terms of external appearance according to the following indicators (attractiveness of shape, seasonal change in shape, local touch in the exterior appearance). 2- The study presented four proposals to enable high competition in Catering Meal Service (diversification of meal options courteous treatment of customers by, improvement in the quality of meals by, heating of the meal).

Keywords

• customers
• services
• needs
• catering branch
• air algerie