The application of visual communication art in brand pattern design under the modern aesthetic perspective

Abstract

This paper combines the personalized and diversified features of modern aesthetic vision, highlighting the static and dynamic performance of pattern visuals. The visual communication of brand pattern is based on computer graphic image design to interpret the information in a visual medium, and the image processing method is used to sample the visual image of brand modeling, extract the edge contour feature amount of the visual image of brand modeling, construct the 3D visual reconstruction model, and carry out 3D feature analysis and sparse surface feature reconstruction. The visual communication art cognition of the brand pattern is analyzed from the analysis of the visual perceptual, psychological evaluation of the pattern and the analysis of the effect of the pattern diameter and spacing. If the pattern's brightness and background brightness are higher, the livelier the space feels. However, the relationship between the lively and solemn sense of space and the patterns' graph diameter and spacing was not obvious, with correlation coefficients of -0.618 and -0.345, respectively, p<0.01.

Keywords

• computer graphics
• edge contour features
• brand patterns
• visual art communication
• visual perceptual psychology
• 00a66