The Influence of Psychological Factors on Consumer Purchase Intention for Electric Vehicles: Case Study from China: Integrating the Necessary Condition Analysis Methodology from the Perspective of Self-Determination Theory

Abstract

This paper examines the impact of psychological factors on consumer purchase intention for electric vehicles (EVs) through the lens of Self-Determination Theory (SDT). By integrating the three dimensions of autonomy, relatedness, and competence, this study addresses a research gap in consumer innovative consumption, offering a deeper understanding of green transportation. The research reveals that psychological factors significantly influence innovative consumption and the purchase intention of EVs, aligning with the existing literature. In sustainable transportation, psychological factors such as motivation, attitude, and inner activities increasingly drive purchase decisions. This study examines the direct and indirect effects of psychological factors on purchase intention by employing Partial Least Squares Structural Equation Modeling (PLS-SEM) and Necessary Condition Analysis (NCA). It also considers the moderating role of driving experience in the relationship between psychological factors and innovative consumption. This combined data analysis approach provides a comprehensive understanding of the mechanisms influencing purchase intention, highlighting the intricate interplay between psychological determinants and consumer behavior in the adoption of electric vehicles.

Keywords

• Self-Determination Theory
• psychological factors
• innovative consumption
• electric vehicles
• purchase intention