TRANSFORMATION OF THE PUBLICISTIC IMAGE: FROM BEGINNING TO PRESENT

Abstract

. For a long time, the notion of publicistic image was synonymous with artistic image and didn’t differentiate at all. Actively interested in this topic, scientists began only in the 60 years of the twentieth century. It is obvious that the term artistic image couldn’t be applied in the research of non-artistic material, and the term publicistic image was introduced into the scientific circle. The article investigates the transformation of the notion of publicistic image from the integral part of the artistic image into a cardinal new and modern media image, outlines the definitions of concepts, analyzes the most important scientific researches, reveals common and distinctive features, presents types and examples of practical researches of the media image. It is stated that the main feature of a publicistic image is documentalism, and artistic – subjectivism, the use of tropes and emotionality. The media image is akin to journalistic, but it has its own special features.

Keywords

• образ
• публіцистичний образ
• медіаобраз
• художній образ
• трансформація образу
• публіцистика