Application of K-means algorithm in mobile user retention system

Abstract

The maturity of 4G network technology makes users′ business demand for operators higher and higher. How to maintain users and cater to users′ business needs through the study of user attributes, establish convenient and fast experience service means, and build maintenance and retention system is the most important thing for the future development of China′s telecommunication operators. This paper firstly analyzes the current situation of mobile users to maintain the development, and puts forward the user maintaining development attributes. Secondly, a data mining method based on data mining is used to analyze the data mining model, which is based on the user′s stability and user value. Finally, further prospects are put forward on how to carry out multi-channel precise push for stock maintenance.

Keywords

• 4G network technology; retention system; data mining; user value evaluation