The Determinants of Box Office Performance in Turkey

Abstract

The film industry has great importance for both global and local economies. In the process, movie studios and producers try to predict box office success due to financial risk management. It is necessary to increase knowledge about the factors affecting the box office of a movie and the relationship between factors. The purpose of this paper is to analyze the determinants of box office revenue in the movie industry in Turkey. The study sample consists of 1,178 movies released and the time spans between 2015 and 2019. Based on the findings, an increasing number of theaters and weeks, sequels and school breaks have a positive and significant effect on total revenues. In addition, if movies are released in November, December, January, and February, they show good financial performance. The results also indicate audiences prefer science-fiction, fantasy, and biography movies. Finally, the movies in the market distributed by Warner Bros. Pictures (WB) and United International Pictures (UIP) have a positive and significant effect on total revenues.

Keywords

• sinema filmi
• türkiye
• gişe
• çoklu regresyon
• müşteri memnuniyeti
• motion picture
• turkey
• box office
• multiple regression
• customer satisfaction