Loyalty on Ecotourism analysed using the factors of tourist attraction, safety, and amenities, with satisfaction as an intervening variable.

Abstract

Tourist’s loyalty is an important factor that tourist destination managements have to pay attention to. This is especially true for ecotourism destinations which cannot accommodate high numbers of visiting tourists. Having only a few but loyal tourists is the main concern of ecotourism managements, including the Gunung Api Purba Nglanggeran (Nglanggeran Ancient Volcano) Ecotourism management. The purpose of this study was to examine how loyalty of tourists can be created by the factors of the tourist attraction, safety, and amenities, with satisfaction as an intervening factor, on the model of CommunityBased Tourism development in Gunung Api Purba Nglanggeran Tourism Village. The analytical method used was a path analysis with Partial Least Square (PLS). The results showed that the tourist attraction is a dominant factor that gives a positive influence on the loyalty of tourists through intervention variable satisfaction. Other factors studied, namely safety and amenities, are not proven to affect the loyalty of tourists. This research recommends that loyalty of tourists can be achieved through efforts to improve the quality of tourist attraction.

Keywords

• tourist attraction
• safety
• amenities
• satisfaction
• loyalty
• Indonesia